The most effective marketing programs do more than educate; they resonate with the public, eliciting an emotional response that isn’t easily forgotten. With deeply personal subjects often of life or death significance, healthcare marketing campaigns are often particularly powerful. Hospital groups, pharmaceutical companies and charitable causes are increasingly pushing the boundaries to create creative, compelling campaigns which create a lasting impression. Using the right social media channels to deliver the message directly to their target audience is what makes the best campaigns so successful.
The experts agree; we are in the midst of a healthcare revolution. Change is happening at an unprecedented pace, driven largely by remarkable advances in artificial intelligence and machine learning.
The new year is finally here! If one of your resolutions for 2018 is to stay on top of the latest healthcare technology and health IT trends, we’re here to help. Add these 10 blogs to your “must follow” list in the new year to track the pulse of the digital health industry.
If your New Year’s resolution is to work smarter, not harder in 2018 then you’re in luck. Never has there been a wider selection of technologies, apps and programs to choose from that can reduce workload and increase productivity for you and your staff. Whether you run a small business or a large enterprise, technologies focused on these three key areas can increase efficiency and boost your bottom line.
Once the domain of video gamers, virtual reality is now a vital technology changing the face of many businesses and industries. Perhaps nowhere are the changes and revolutionary and the possibilities offered by VR as exciting as in the field of health. Check out these 5 ways virtual reality is already revolutionizing healthcare as we know it.
Keeping up with trends in your industry or among small businesses in general can be difficult. Small business owners usually handle more than one job within their company, and researching benchmarks or checking in on the status of the economy isn’t always at the top of the to-do list. We’ve gathered 15 of the best stats and facts about small business growth and management so you don’t have to spend time researching.
You’ve got mountains of spreadsheets, statements, invoices and receipts. Perhaps a calculator and – of course – a fantastic tax expert as part of your team. But what do you really need to help you get ready for tax time? A scanner is one of the most valuable tools you can invest in, both for […]
In the fast-paced world of digital health, changes happen daily. When your business depends on being in the know, what’s the best way to stay on top of the industry’s latest technologies and newest trends? Start by following these 10 digital health influencers on Twitter.
Summer time is travel time.
Whether heading to the cottage, a wilderness camping adventure, family road trip or exotic overseas excursion, small business owners need to stay connected, no matter where your travels take you.
We’ve rounded up five go-to gadgets that should make the trip with you this summer if you plan to stay productive.