The most effective marketing programs do more than educate; they resonate with the public, eliciting an emotional response that isn’t easily forgotten. With deeply personal subjects often of life or death significance, healthcare marketing campaigns are often particularly powerful. Hospital groups, pharmaceutical companies and charitable causes are increasingly pushing the boundaries to create creative, compelling campaigns which create a lasting impression. Using the right social media channels to deliver the message directly to their target audience is what makes the best campaigns so successful.
If your New Year’s resolution is to work smarter, not harder in 2018 then you’re in luck. Never has there been a wider selection of technologies, apps and programs to choose from that can reduce workload and increase productivity for you and your staff. Whether you run a small business or a large enterprise, technologies focused on these three key areas can increase efficiency and boost your bottom line.
Summer time is travel time.
Whether heading to the cottage, a wilderness camping adventure, family road trip or exotic overseas excursion, small business owners need to stay connected, no matter where your travels take you.
We’ve rounded up five go-to gadgets that should make the trip with you this summer if you plan to stay productive.
Social listening is more than a trendy buzzword; it’s an essential part of your business’ digital strategy.
Listening to your target audiences online helps you monitor trends, identify potential influencers, and track consumer sentiment to grow your community and develop more relevant, engaging content.
Birds are singing, temperatures are rising and spring is in the air. Now is the perfect time for a little spring cleaning. While running a dustcloth over your desk won’t help your bottom line; these three simple spring cleaning tips for your small business can keep you running at peak productivity all year long.
As a small business owner, it’s easy to be overwhelmed by social media. Your time and attention are already pulled in multiple directions – is it really worth promoting your business on Facebook, YouTube, Twitter and more? Yes, if you’re doing it right. Follow these 5 tips to ensure your business gets maximum value from your online presence, with maximum efficiency.
Consumer review sites are a popular source of information for customers researching a product or company, but they can also be a valuable tool for business owners. Online reviews provide a window into your customers’ thoughts. How better to find out exactly what they like – and don’t like – about your products and services?