The most effective marketing programs do more than educate; they resonate with the public, eliciting an emotional response that isn’t easily forgotten. With deeply personal subjects often of life or death significance, healthcare marketing campaigns are often particularly powerful. Hospital groups, pharmaceutical companies and charitable causes are increasingly pushing the boundaries to create creative, compelling campaigns which create a lasting impression. Using the right social media channels to deliver the message directly to their target audience is what makes the best campaigns so successful.
In the fast-paced world of digital health, changes happen daily. When your business depends on being in the know, what’s the best way to stay on top of the industry’s latest technologies and newest trends? Start by following these 10 digital health influencers on Twitter.
Social listening is more than a trendy buzzword; it’s an essential part of your business’ digital strategy.
Listening to your target audiences online helps you monitor trends, identify potential influencers, and track consumer sentiment to grow your community and develop more relevant, engaging content.
As a small business owner, it’s easy to be overwhelmed by social media. Your time and attention are already pulled in multiple directions – is it really worth promoting your business on Facebook, YouTube, Twitter and more? Yes, if you’re doing it right. Follow these 5 tips to ensure your business gets maximum value from your online presence, with maximum efficiency.