Customer Focus and Innovation, the shape of things to come. This week Apple announced two new iPhones, a new software update (iOS 8), the Apple Watch and a revolutionary mobile payment system.
These new products come about as a result of customer focus. Apple did its homework in researching what customers wanted—a larger and higher resolution screen in their smart phones, a smart watch that is stylish to wear and loaded with features, and a mobile payment system that promises to mitigate hacking of credit card information. The sharp minds at Apple are employing the latest digital technology to make customer wants reality. In doing so, Apple solidifies its market leadership position, enhances its growth and heightens its ability to innovate to bring forth products people go crazy about, waiting in lines for hours and days to get a chance to buy the latest Apple creation.